Making a profit | Looks is everything | Taste is perfection |

PMS

PMS what is it and what does it mean to a baker.

Every month for a baker is a scramble to get to the end of the month and get ready for the next.

Pms to a baker is not the same as what men and women put up with in the text that most people relate to PMS.

PMS to a baker is Profit makes sense.

Without profit in a business you might just as well pour any money you have down the nearest drain!

So why do so many people complain about PMS when without it we are nothing?

The problem is much the same as our other term and understanding of PMS. So how can we as bakers continue to get PMS every month of the year?

That I think would be advertising. Advertising is the one thing that is hit and or miss, so advertising is a headache because we never know where or when it hits the spot. I say this because the newspaper is dying out. Radio is expensive and who listens to jingle bells in the middle of summer or wants to hear the announcer tell one of their sick jokes about the weather.

Television is beyond the budget of most bakery businesses and again who actually watches the local directory channel. Maybe they look at the directory channel just to see what’s on at a certain time so that they can record their favorite movie, but I doubt very much that people actually sit and watch the ads roll across the screen unless that is your job.

Word of mouth advertising is a premium ad. So lets see how to get word of mouth advertising to work for us.

First we need to make a product that stands out from the crowd.

We call this eye appeal.

Next we need to have a price that is also appealing. That means creating a costing of the recipe.

And, lastly we need to have a taste that matches or goes beyond the eye appeal, which once placed in the mouth covers the price with memory loss.

That is how PMS works for our bakery business.

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Posted in Start a Bakery

PMS

PMS what is it and what does it mean to a baker.

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